Color is an extremely powerful tool for influencing customer behaviours.
In a restaurant, colors can be used to stimulate or suppress hunger. If you want customers to make different choices, like in a buffet restaurant, then using different colors is a must.
Explore the graphic below to find the corresponding effect to each color.
Increases blood pressure and heart rate, thus increasing hunger.
Increases mental activity and creates a sensation of comfort.
Usually associated with happiness and energy, improves moods.
Brings in tendencies of healthy choices and abundance.
Associated with sensations of being happy and carefree.
Calms the body and induces sleep, similar to lavender.
Associated with unpopular foods like eggplant or other purple foods.
Reminds of burnt/overdone food, or caramels and chocolate.
Causes the appetite to diminish, great for gourmet restaurants.