Color is an extremely powerful tool for influencing customer behaviours.
In a restaurant, colors can be used to stimulate or suppress hunger. If you want customers to make different choices, like in a buffet restaurant, then using different colors is a must.
Explore the graphic below to find the corresponding effect to each color.
Red
Increases blood pressure and heart rate, thus increasing hunger.
Orange
Increases mental activity and creates a sensation of comfort.
Yellow
Usually associated with happiness and energy, improves moods.
Green
Brings in tendencies of healthy choices and abundance.
Turquoise
Associated with sensations of being happy and carefree.
Blue
Calms the body and induces sleep, similar to lavender.
Purple
Associated with unpopular foods like eggplant or other purple foods.
Brown
Reminds of burnt/overdone food, or caramels and chocolate.
Black
Causes the appetite to diminish, great for gourmet restaurants.